Venture firm and talent agency launch HITpoint Entertainment for screen adaptations

Venture capital firm Griffin Gaming Partners has partnered with production and talent management agency Entertainment 360 to launch a new company called HITpoint Entertainment. WN Hub, GamesIndustry.biz, Game Developer and PocketGamer.biz all reported the venture, which aims to adapt video game characters, worlds and stories into film and television projects. [1][2][3][4]

The joint company will combine the relationships Griffin Gaming Partners holds with game developers and publishers alongside the production experience of Entertainment 360 on media franchises. Game Developer and PocketGamer.biz both reported that HITpoint Entertainment will source, develop, package and produce adaptations. According to PocketGamer.biz, these projects will cover multiple genres including action, horror, comedy, romance and coming-of-age stories. [1][2][3][4]

Statements regarding the launch were shared with media outlets including The Hollywood Reporter and GamesBeat, according to WN Hub, Game Developer and PocketGamer.biz. The move comes as game developers increasingly expand their intellectual properties into film and television platforms. [1][3][4]

As FTMQ Gaming reported earlier, game studios are actively pursuing transmedia projects. Production firm Chernin Entertainment previously partnered with developer Embark Studios to create screen adaptations for the multiplayer shooter games Arc Raiders and The Finals. [9]